Alona Cherkassky

Director, Strategic Communications UK, London

Alona leads strategic communications in London, focusing on media, digital and corporate public relations. As a former CBS network news writer and producer, Alona understands the nuances of editorial decisions and the best approaches when it comes to complex media relations. She previously worked at BCW Global and FleishmanHillard, supporting clients with strategy development, positioning, stakeholder engagement, research, and visibility.
Before consulting, she worked for the United Nations, supporting international development projects and crises, including the Haiti earthquake of 2011.